Your business is doing well – but you need it to do better. So what can you do to move things along and increase your bottom line? Well there are two actions you can take. First, make sure that your search engine optimised (SEO) web content is well written and engages your clients and second, get up to speed with social media.
If you have written your web content yourself, maybe taking another look at it with regard to SEO is a logical first step. But social media? A lot of people disregard the importance it can have on their business, and simply ignore the whole idea of social networking in their business strategy.
So let’s take a look at SEO content and social media and see how it can work for your business.
SEO content is text that is written to increase traffic to your website, which in turn increases your sales and your page ranking.
How does SEO content do this?
- By using keywords in your content to maximise the probability that your website will be ranked highly in search engine results pages (serps).
- Your web content must be of a high quality and interesting enough to enagage customers to buy, come to your premises or to contact you for more information. This is where SEO content helps to increase your bottom line.
Social Media and SEO
Due to the upsurge in social networks such as Facebook, Twitter, Pinterest and Lindekin (to name a few), one of the factors that Google now takes into account when it ranks a page, is its social shares. This means that your content must engage readers enough – so that they share your content across their social networks.
If your content is boring and infrequently updated, it is unlikely that it will be considered interesting enough for people to share across their social networks. The only alternative you have then, to build links and increase your traffic, is to pay a backdoor internet company to create spammy links and to flood social media with your content. Neither of which will bring in high quality customers and can lead to penalties from Google as backdoor link building violates their guidelines.
Take a look at these two videos from Matt Cutts, the head of Google’s Webspam team who clearly explains how web content and social media interact in ranking: Does Google use data from social sites in ranking? and, Are pages from social media sites ranked differently?. Cutts explains that it is not the number of likes or the number of fans that helps page ranking – but the fact that your content is so engaging that it is shared across social networks.
So SEO content goes hand in hand with social media. You create content that is optimised for search engines, but the key is to make the content engaging enough that it is shared via social networks. This creates back links to your website which Google likes and in turn, helps to increase your ranking.
The ability for social sharing is continually growing. Facebook, Twitter, Pinterest and Lindekin all have some form of Like or Share button. Even Google has jumped into the social sharing arena with its + 1 version of the Like button – there is no avoiding the fact that to be competitive you must produce content that is sharable. You cannot afford to not take advantage of the benefits that well written and engaging content can do for your business.
Just think – if you bought 10,000 social shares from a backdoor vendor at $2.00 per retweet, that would cost you $20,000. But if you invested your time in SEO content which engages people – those same 10,000 retweets – would have cost you $0!
And another benefit is that paid backdoor SEO is affected by Google algorithm updates, so with each update you have to redesign your SEO marketing strategy to avoid penalties. On the other hand, great SEO content sells itself.
Well written and engaging SEO content and an active social media network are both important to lifting your ROI. Write content that interests your clients and they will share it across all their social networks.
And if writing SEO content is a bit left field for you – consider using a professional copywriter. Ask your web developer about SEO copywriting as well social networking.
Please contact us at Snapfrozen if you’d like to discuss your online marketing strategy.